Frequently Asked Questions

Get the Answers You Need: Discover How GodFather Studios Can Transform Your Digital Marketing Strategy

How important is marketing for small business?

Without proper marketing and ensuring your business can be found when someone searches, no one will know about you. Implementing simple, online marketing activities puts your business in front of more potential customers. Your marketing can educate them about the products or services you offer.

When does my small business need marketing?

The answer to that question is “all the time”.

Marketing is not something you can turn on and off. Marketing also needs to be viewed as an investment, not an expense. Turning on marketing only when business gets slow puts you in a viscous cycle. Although you could spend money on paid advertising to hasten your visibility, it is better to build visibility organically.

Effective small business marketing is not an activity to be done only when things get quiet, but is a process that should be constantly and consistently happening in your business, making your business more visible to those looking for your products and services.

What are the best marketing strategies for my small business?

The best marketing strategies for a small business includes:

Creating a professional, mobile first website that projects your business’s expertise
Providing content that educates your visitors about how you can help them solve a problem
Implementing search engine optimization on your content to help your business become more visible
Claiming and optimizing your Google Business Profile
Selecting the right social media channels to promote your business and content to your target audience

Why Should I Outsource Building Our Website Instead of Doing It Ourselves?

Building a website today is easier with many available tools, but your website is the front door to your business and requires specific features to be effective. Here are reasons to work with a professional:

Proper Structure: Ensure a high-quality user experience with a well-structured website.
Mobile-First Design: Build the website for mobile devices first, then scale up for desktops.
Targeted Content: Create content that speaks directly to your potential customers, clearly showing how you can help them.
Built-In SEO: Incorporate search engine optimization from the start to increase visibility and attract the right audience.

Outsourcing to professionals ensures your website is optimized, user-friendly, and ready to drive business success.

Why Does My Website Need to Be Mobile Responsive?

With more people visiting websites from smartphones than desktops, it's crucial that your website supports all devices. Google indexes websites using its Mobile Index, meaning sites must be mobile-friendly to remain visible in search results.

Creating a mobile-responsive website is the easiest and most cost-effective way for small businesses to ensure a seamless experience across all devices. Responsive design uses the same HTML code with different CSS rules to optimize the interface for each device.

A mobile-responsive website adapts to various devices, ensuring a good user experience whether viewed on a desktop, tablet, or smartphone.

Moreover, adopting a mobile-first design approach prioritizes mobile users, ensuring they have a quality experience before scaling the design to larger screens. This ensures your website performs well on all devices.

What Are the Benefits of Content Marketing for a Small Business?

Implementing a quality content marketing strategy offers several benefits for small businesses:

Increased Digital Footprint: Enhances long-term visibility online.
Cost-Effective Lead Generation: More affordable than other methods with a high return on investment.
Trust and Awareness: Builds credibility and recognition within your target audience.
SEO Foundation: Provides essential support for search engine optimization efforts.
Social Media Growth: Boosts your social media following and engagement.
Value Delivery: Offers valuable content to your audience without any obligations.

What Questions Should I Ask Before Hiring an Agency?

Effective marketing requires careful planning and the right resources. Hiring a marketing agency can help achieve results for your business, but it's essential to choose the right partner. Here are key questions to ask before making your decision:

Who Will Be Doing the Work?
Understand who will handle your marketing efforts and who to contact if issues arise.
Do You Work with Competitors?
Check if the agency works with other businesses in your industry that might be competitive.
Will You Assess My Current Marketing?
Ensure the agency will review your existing marketing activities and provide an assessment.
Can You Work with My Existing Plan?
Find out if they require you to redo your marketing plan or if they can work with what you already have.
How Do You Work with Clients?
Ask about their process and how they collaborate with clients.
What Makes a Successful Client Relationship?
Understand what the agency values in a client relationship.
Can You Provide References?
Request references from current or past clients to gauge their effectiveness and reliability.

These questions will help you differentiate between agencies that speak a good game and those that can deliver results. Whether you’re considering us or another agency, make sure to ask these questions to find the best fit for your business.

How Can You Get More Information?

Running a business involves many responsibilities, from hiring the right people to increasing sales, making payroll, filing taxes, and providing quality customer service. Marketing, though crucial, often takes a backseat.

However, marketing is an essential investment that needs consistent and professional attention. Overcoming marketing challenges can be daunting for a small business, but that's where we come in.

Feel free to reach out with any questions about how we can help your business become more visible and attract new customers. Let us handle your marketing so you can focus on running your business.